Hey guys.

Today I would like to tell how Johnson & Johnson responded to the 2011 recall crisis. In their response, they acted swiftly. Communication response included various steps. In this article I will tell how they responded.

Statements- As you know statements are important for a stakeholder to receive. For this case, they made many statements. They said to the public that they were sorry for their misdeeds. Originally, the stockholders got it, but other media learned about his as well. This was an important step.

Correspondence- Johnson & Johnson corresponded with industry officials. Sending out letters to their fellow officials was vital. Rivals learned about these letters too. Even CEOs of top rivals complimented them on their work.

Industry meetings- Being the woobie was bad for them. Since they suffered they had to go to meetings with people in their industry. During the meetings, they explained their mistakes and promised to fix them. This was a step in the right direction for J&J.

Online site- To also help matters, they made changes to their site. J&J site was changed. They told the problems on their website. While the recall wasn't massive, they explained what was wrong with their medicines, like Sudafed. I congratulate them on that.

Published feedback- They did great in that area. Lots of industry journals had their feedback. With their publications in print, the large company wrote to the publications. This helped them come back stronger.

TV response- Now their commercials were good as well. Back in 2011 when I was a 43 year old chap, the organization made commercials saying their mistake. Some of them were on Sudafed and Topamax, two drugs. Obviously this was a smart idea.

So Johnson & Johnson did a good job. I congratulate them.